Here at Practice Velocity, we realize that the urgent care market is competitive and that you want your business to be noticed. One way to set your business apart and increase web traffic is through improving Search Engine Optimization (SEO). SEO is the improvement of your website for search engines, and enhancing a website will help it gain more organic visibility. This can be a long, tedious process. But here are 2 things you can do to get started on improving SEO of your urgent care website.
One of the first things that Google recommends is to make sure your website is actively being crawled and indexed by web crawlers. The best way to make sure that your website is being crawled is to sign up for Google Search Console, where Google can tell you what pages are being crawled and if the web crawlers cannot perform due to an underlying issue on your website. Click here to learn more about Google Search Console.
Another primary way that you can help your SEO is through a sitemap, which is locally stored on your website and tells the web crawlers if any alterations have been made to web pages. This is an easy way for you to gain traction in SEO. To learn more about sitemaps, click here.
These changes are just to start with. To find additional resources about how to improve SEO, Google provides free resources that will help you learn more about SEO to improve organic web traffic. At Practice Velocity, one of our values is clients win, so we want to see your urgent care succeed and grow.