Just Checking In - Episode 36: Retail Stores and Urgent Care Centers Chase Rooftops and Money

Because urgent care is a retail delivery model for healthcare, its growth trajectory has followed that of big box retail in the affluent suburbs of major cities. In the future, the greatest...

Just Checking In: Episode 35 - Achieving Top of Mind Awareness

Successful advertising must reach the right potential patients with a sufficient frequency to remember the message. This best occurs through a multi-channel approach--traditional media, digital, and...

Just Checking In: Episode 34 - Ownership Evolution of Urgent Care in the United States

We have seen a transition in urgent care ownership from independent physicians, to regional and super-regional private equity-backed platforms, to now hospital and health systems.

Just Checking In: Episode 33 - Reimbursement Trends in Urgent Care

Flat-fee contracts have led to a degradation of acuity of urgent care services. The future success of urgent care depends upon its ability to demonstrate a higher acuity of service requiring a higher...

Time-Proven Retail Adages Provide Urgent Care Business Guidance

An “adage” is “a proverb or short statement expressing a general truth.” Although dismissed by some as “cliché,” the time-honored wisdom of retail adages like “retail is detail,” “retail follows...

Meeting Patients at their Time of Need: Facebook Targeted Ads for Urgent Care

We’ve all browsed products and services online, then began noticing advertisements for those same things, or something similar, suddenly pop up all over our Facebook page. Like children who discover...

Just Checking In: Episode 32 - Finding the Best Urgent Care Location

As retail has evolved, in recent years we've seen video stores, book stores, banks and pizza parlors as the preferred locations for new urgent care centers. Regardless of what retail is on the...

Practice Velocity Expertise Showcasing at 2017 National Urgent Care Convention

Practice Velocity expertise will be showcased at Momentum2017: UCAOA Urgent Care Convention and Expo to be held April 30 to May 3, 2017, at the Gaylord Resort and Convention Center in National...

How to Identify Lying Employees

Let’s be honest: Everybody lies. More often than not, though, they’re the harmless “white lie” variety we tell to be polite, avoid confrontation, or spare someone’s feelings. Indeed, we lie pretty...

Great Telephone Impressions Generate Great Bottom Lines

Urgent care centers are just as much a retail business as a medical treatment facility. Like all other “retailers,” urgent care thrives to the extent that loyal patients return to the center for care...

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