Alan Ayers

Recent Posts

Oft-Muddled Marketing Metrics: NPS

Since it came into being some 14 years ago, the Net Promoter Score (NPS) has been among the most popular marketing metrics across customer-centric industries. For an industry like urgent care - whose...

Meeting Patients at their Time of Need: Facebook Targeted Ads for Urgent Care

We’ve all browsed products and services online, then began noticing advertisements for those same things, or something similar, suddenly pop up all over our Facebook page. Like children who discover...

Why the ROI on Employee Engagement is So Negligible

While issues of reimbursement, contracting and credentialing, coding and billing may consume much of the urgent care operator’s day, ultimately urgent care is a “people business” meaning that...

Facebook: An Urgent Care Marketing Platform Like No Other

In this day and age of digital media and smart phones, every business needs a social media presence for connecting with customers and prospects. Facebook is by far the most popular, and for an urgent...

Motivating Frontline Staff to Fan-Inspiring Service

Urgent care centers are service businesses whose long-term viability depends on patient loyalty and word-of-mouth. That’s why, for instance, urgent care entrepreneurs spend tens of thousands of...

The Benefits of Promoting Employee Financial Literacy

As reimbursements continue to shrink, urgent care operators are constantly looking for ways to engage staff towards increased productivity and profits. One tool that companies are turning to with...

Changing Ownership Trends in Urgent Care

Against the backdrop of an ever-changing healthcare industry, urgent care is also undergoing a dramatic shift: What was once a landscape of mostly independent centers helmed by physician-owners is...

Effective RCM is Key to Urgent Care Independence

Any discussion of the meteoric growth of urgent care necessarily includes the growth of the physician-entrepreneur. Hailing from mostly from family practices and the ER, physician owner-operators...

Dealing with Angry Urgent Care Patients

As a consumer-focused delivery channel for medical care, urgent care is built around the basic retail principles of accessible locations, convenient hours, prominent signage, and good customer...

AIDET®: A Protocol for Long-term Success in Urgent Care

AIDET® stands for Acknowledge, Introduce, Duration, Explanation and Thank You and is a tool for improving patient communication in urgent care settings.    

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